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Google helped build an app that designs you a personalized dress based on your lifestyle

Avery HartmansFeb 18, 2017, 20:34 IST

Ivyrevel

With help from Google, a new app is blending the world of a custom fashion and personal data.

Called Coded Couture, the app was built by Ivyrevel - an online fashion house backed by H&M - in partnership with Google. Coded Couture's first product is the Data Dress, a personalized dress that's created by tracking the user's lifestyle for a week.

One of Ivyrevel's founders, Kenza Zouiten, created the first data dress by letting the app log a week of her activities. Here's how it worked.

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