Google Wins Consumer Trust, Overtakes Apple
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The search engine's brand value shot up 40% to $158.84 billion in a year, the report said.
The company’s investment in artificial intelligence and range of partnerships sends a very strong signal to consumers about the essence of Google, the report added.
The firm joined hands with Luxottica to sell Google Glass, an Internet-linked eyewear, in the US.
Apple's brand value fell by 20% to $147.88 billion, conceding the spot it held for three years to Google.
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Brand value is calculated on the basis of the firms' financial performance and their standing among consumers.
The top 10 of the 100 slots were dominated by US firms.
Image: Thinkstock
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