Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Here's Why Candy Crush Is So Addictive

William WeiFeb 20, 2014, 23:31 IST

Your browser doesn't support HTML5 video.

kalturavideoplaceholder

Gaming company King.com made news when it filed for a $500 million IPO earlier this week. The driving force behind King's success is Candy Crush Saga - the hugely addictive puzzle game that all of your friends are playing on Facebook or their iPhones or Android phones.

Complimentary Tech Event

Transform talent with learning that works

Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

The game is so addictive, in fact, that our very own Megan Rose Dickey spent $127 playing Candy Crush in just one (lonely) week. Dickey opens up about her Candy Crush addiction in this candid video.

Produced by Will Wei