Housing.com re-launches rental business; aims to achieve triple listings
Apr 17, 2017, 19:32 IST
Housing.com and Makaan.com have rolled out their rentals offering. Following its recent merger with PropTiger, this move is expected to strengthen Housing.com’s position within the real estate ecosystem.
The rental feature on Housing.com has been enhanced with new features aimed at improving the overall experience for home seekers. One of the features is ‘Activity’ which keeps track of agents you contact and takes feedback to ensure availability of listed homes.
Users can also keep track of messages to agents directly from the website. This would not only help users get what they want, but will also significantly reduce the time, energy and money spent on finding a house. Within the next one month the app will be launched adding new features and enhancing the overall functionality of the rental offering.
Recent industry trends indicate that the demand for affordable rental properties has steadily increased over the past six months. As per latest industry figures, the residential property market across Mumbai, Delhi, Bengaluru, Pune and Chennai witnessed an increase of 8 to 12% in average weighted rental values against capital values for the year 2016.
Mani Rangarajan, Chief Business Officer – Platform Business Unit, Housing.com said, “The reintroduction of rentals is a very strategic decision for us, both from a brand salience and business perspective. We are certain that this step will take us closer to our objective of becoming the preferred real estate platform for everyone looking for a home.”
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The rental feature on Housing.com has been enhanced with new features aimed at improving the overall experience for home seekers. One of the features is ‘Activity’ which keeps track of agents you contact and takes feedback to ensure availability of listed homes.
Users can also keep track of messages to agents directly from the website. This would not only help users get what they want, but will also significantly reduce the time, energy and money spent on finding a house. Within the next one month the app will be launched adding new features and enhancing the overall functionality of the rental offering.
Recent industry trends indicate that the demand for affordable rental properties has steadily increased over the past six months. As per latest industry figures, the residential property market across Mumbai, Delhi, Bengaluru, Pune and Chennai witnessed an increase of 8 to 12% in average weighted rental values against capital values for the year 2016.
Mani Rangarajan, Chief Business Officer – Platform Business Unit, Housing.com said, “The reintroduction of rentals is a very strategic decision for us, both from a brand salience and business perspective. We are certain that this step will take us closer to our objective of becoming the preferred real estate platform for everyone looking for a home.”
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