How Chipotle Founder Steve Ells Got The Idea To Sell Burritos
Associated Press
Ells' idea for a simple burrito chain came from a humble source, writes Denise Lee Yohn, a brand expert and author of What Great Brands Do.
When Ells was working as a line cook making $12 an hour at a high-end restaurant, he couldn't afford to eat there.
Instead, he would fill up on cheap burritos from a San Francisco taqueria called Zona Rosa, Yohn writes in an excerpt of her book republished on Fast Company.
"I remember jotting down on a napkin at that moment how many people were going through the line, how quickly," Ells told the Rocky Mountain News in 2006, "And I thought, they probably have this much in sales, the food costs might be X-a good little business."
Ells was also inspired by how the taqueria was able to make inexpensive food with fresh ingredients.
He returned to his hometown of Boulder, Colorado, and opened the first Chipotle restaurant with a family loan.
Today, there are more than 1,400 Chipotle restaurants, with aggressive plans for growth.
- India is an oasis of growth amid a slower global economic landscape, witnessing a once-in-a-generation growth: G20 Sherpa Amitabh Kant
- Mutual fund stake in NSE-listed cos at all time high; FPIs at 11-yr low
- Gold prices today: Yellow metal climbs Rs 230 while silver jumps Rs 700
- Indegene IPO: Company details to risk factors, all you need to know
- Indegene IPO subscribed 1.67 times on Day 1 of offer
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market