How Google thinks about its iconic 'Doodles' that spruce up its homepage
There's also a much more organized process where Doodlers plan out their artwork for the year at long brainstorming sessions, making sure that they're representing a diverse array of people and events. Although the team works out of Google's Mountain View headquarters, they create country and region-specific artwork too, meaning, for example, that an artist may get matched with a Slovenian Googler to jointly come up with the perfect way to celebrate a nationally beloved poet.
Germick says that the ideal Doodle not only speaks to Google's values, but is educational, immersive, and emotionally resonant for people in some way.
"Even if it's a one-second smile, spread that across a billion users and that's a billion seconds of smiling," he says.
In the same vein, Kristopher Hom, another Doodler that Business Insider talked to, says that one of the best parts about his job is creating things that he knows people can bond over and talk about.
"It's cool to be able to build something that everybody gets to experience together."