How Nike has defined what's 'cool' for 40 years
Mar 28, 2017, 20:13 IST
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It has connected running, hip hop, and streetwear, made athletes into legends, and helped change American attitudes on exercise.
Here's just a few of the ways Nike has defined "cool" in American culture since its founding more than 50 years ago.
Drake Baer contributed reporting to an earlier version of this article.