HUL to launch new range of baby care products under Dove
Advertisement
Advertisement
"Several of these products will directly compete with Johnson & Johnson (J&J) and will be their (J&J's) first serious competition in the country," a person aware of the matter told ET.
The decision is also aimed at expanding the brand of Dove, which started off as a bathing bar in 1993 and now includes shampoo, deodorants, lotions, body and face washes.
As per industry experts, the segment of baby care products has huge potential, since despite the huge number of children born in the country every year, the segment has not been tapped to its potential.
"India is under-branded in the baby care category despite high potential and birth rates. There has been low level of innovation and product introductions too," said Devendra Chawla, president, FMCG and brands, at Future Group.
Advertisement
Chawla, however, added that safety and quality matter the most in this category, adding that HUL would not find it a cakewalk to earn the trust of new parents. "Mothers are very sensitive about this segment and one doesn't change loyalty easily unless she is assured about the quality," Chawla said.
Talking of Dove, it is the fastest-growing brand in HUL’s portfolio of personal care products, having risen its revenues to Rs 1500 crores from Rs 100 crores in 2007.
Image source
Advertisement
- Should you be worried about the potential side-effects of the Covishield vaccine?
- India T20 World Cup squad: KulCha back on menu, KL Rahul dropped
- Sales of homes priced over ₹4 crore rise 10% in Jan-Mar in top 7 cities: CBRE
- Gold prices fluctuate as geopolitical tensions ease; US Fed meeting, payroll data to affect prices this week
- Best beaches to visit in Goa in 2024
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market