In Just 2 Years, Google And Facebook Have Come To Control 75% Of All Mobile Advertising
Mar 21, 2014, 02:59 IST
In the last two years, Facebook and Google have gone from a position of merely being two big, fast-growing players in mobile advertising to dominating it completely. Combined, they have cornered 75.2% of the entire mobile market in 2013, according to new data by eMarketer.
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In 2014, Google alone is expected to be roughly as big as all other companies combined, as this chart of mobile ad revenues from Statista shows.
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