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Tendulkar is an investor in Smaaash Entertainment, a sports and gaming arena that operates in Mumbai, Gurugram, Hyderabad, Bengaluru, Noida, and Ludhiana. Launched in 2009 by Shripal Morakhia, the founder of retail brokerage Sharekhan, it houses net cricket, arcade games, bowling, go-karting, virtual reality-based experiences, and more, under one roof.
Indian cricket legend, Sachin Tendulkar, may have stepped out of the cricket world, but his life after cricket as an entrepreneur and investor is just as interesting.
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Even five years after his retirement from professional cricket, he is one of the highest paid brand ambassadors in India. He has had stints with a variety of businesses -- from restaurants to sports franchises.
But in addition to sponsorships, here’s a look at some of his recent ventures:
Tendulkar is an investor in Smaaash Entertainment, a sports and gaming arena that operates in Mumbai, Gurugram, Hyderabad, Bengaluru, Noida, and Ludhiana. Launched in 2009 by Shripal Morakhia, the founder of retail brokerage Sharekhan, it houses net cricket, arcade games, bowling, go-karting, virtual reality-based experiences, and more, under one roof.
The master cricketer invested in the sports entertainment company in 2013.
Universal Collectabillia
In 2012, he backed entrepreneur Anjana Reddy’s Universal Sportsbiz Ltd, a sports merchandising and fashion retail start-up when she was only 23 years old. Collectabillia is an online store that sells sports fan merchandise.
As of March 2016, Tendulkar owned 21% stake in the company.
SRT Sports - Sports Management Company
In 2016, Tendulkar launched his sports management company - SRT Sports- along with his wife Dr. Anjali Tendulkar. The company focuses on the post-retirement career of Tendulkar and manages brand 'Sachin'
According to regulatory filings, the company wasMrinmoy Mukherjee is the current director and
True Blue
In 2016, Sachin Tendulkar launched his premium menswear retail brand in association in Arvind Fashion brands. The brand focuses on men aged 28-40 years for bringing style collections inspired by Indian cricket’s ‘men in blue’ team colour.
Smartron - Investor
In 2016, Tendulkar invested in a tech-based startup, Smartron, that makes products such as phones, hybrid laptops, and wearables among others.The company joined hands with Sachin Tendulkar to launch a series of srt.phone smartphone, which are named after his initials.
Sachin by Spartan
In 2006, he invested in Australian-based- Spartan Sports innovative sport product developer, He was also appointed as a board of member. Apparently, the cricket legend terminated his association with the company in January 2019 after it defaulted on payment to him.