#IndependenceDaySpl: The evolution of Indian Advertising since Independence

Advertising really emerged from hawkers hollering out their merchandise in busy marketplaces. The core concept of advertising has remained the same across centuries. It’s an attempt to get the information of your produce out in a crowd of similar wares.

Classified advertising marks the beginning of firm advertising in India. This was when Hickey’s Bengal Gazette - India’s first newspaper started carrying ads for the first time in print. Newspaper Studios took to advertising with their innovations with fancier and bolder ads. They trained India’s first generation of indigenous commercial illustrators which slowly evolved into the blooming ad industry we are so familiar with.

Let's look back in time to map the evolution of the Indian advertising over more than half a Century.