Bose's new flagship true wireless earbuds are designed to compete with Apple's AirPods Pro, and you can pre-order them now for $279

The Bose QuietComfort Earbuds are now available for preorder for $279.99. The earbuds will officially launch on September 29. Pre-order listings are available on a variety of retailers, including Bose, Best Buy, and Amazon.

At $279.99, the Bose QuietComfort Earbuds will enter the market at a higher price point than many competing flagship noise-cancelling earbuds. The Apple AirPods Pro retail for $249.99 but can frequently be found for less. Sony's WF-1000XM3 also currently feature a lower price tag at $229.99.

Bose is known for providing some of the best noise-cancelling performance on the market, so it's possible that the new earbuds could offer a big enough edge over the competition to justify their higher price. We'll have to wait until we get some hands-on testing time with the headphones to know for sure.

Bose's QuietComfort Earbuds feature an in-ear true wireless design. The earbuds offer a compact form factor, measuring a little over an inch long while each earbud weighs in at just 0.3 ounces.

The earbuds incorporate Bose's proprietary noise cancellation technology to reduce ambient sounds via multiple microphones, tiny transducers, and a new algorithm. Noise cancellation can be adjusted across 11 levels, allowing buyers to choose how much ambient noise they want to let in.

Each earbud is rated for up to six hours of battery life when fully charged. The included wireless charging case offers up to an additional 12 hours of playback time, for a total of 18 hours of use. With that said, Bose does not specify whether those numbers are with noise cancellation activated or deactivated.

For comparison's sake, the Apple AirPods Pro earbuds offer up to 4.5 hours of playback time when used with noise cancellation, or up to 5 hours without noise cancellation.

In addition to Bose's QuietComfort Earbuds, the company also revealed new Sports Earbuds designed for use during workouts. The in-ear headphones are smaller than the previous model and Bose says that they provide improved audio performance. Battery life is rated for up to five hours. The charging case can offer up 10 hours of extra juice.

You can preorder the new Bose Sports Earbuds now for $179. The earbuds will be available on September 29.

Rounding out Bose's new lineup are three new Frame audio sunglasses. The unique glasses have been designed to combine prescription-ready UV protection with integrated audio playback.

The collection includes the Frames Tempo for outdoor fitness, and the Frames Tenor and Frames Soprano for everyday use. All three incorporate Bose's Open Ear Audio technology, along with compact speakers integrated into the temples of the glasses. A microphone array is also built-in for calls. The new Frame collection is available for purchase now.