As is the case with most makeup brands, some About-Face products work better than others, and numerous items in the line are similar to other less expensive ones on the market. But overall, it's clear to me that Halsey put a lot of time, effort, and her own makeup skills into creating this line.
I also really appreciate Halsey creating makeup for those of us who prefer bold and unconventional looks, so I'll be keeping an eye on the brand's social-media pages to see what new colors and exciting things they release next.
I'd even argue at this point that other celebrities with beauty brands could learn a lesson or two from Halsey, no matter how new she is to the industry.
This is an opinion column. The thoughts expressed are those of the author(s).