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Instagram Lands HUGE $100 Million Ad Deal

Aaron TaubeMar 7, 2014, 21:53 IST

Instagram/michaelkorsThe very first Instagram ad from Michael Kors.

Instagram has nabbed an advertising commitment of up to $100 million over the next year from agency holding company Omnicom, according to Ad Age.

The deal is a major validation of Instagram as an advertising platform just four months after the photo-sharing network ran its first sponsored post from Michael Kors.

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