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INTERNAL APPLE PRESENTATION: 'Consumers Want What We Don't Have'

Apr 7, 2014, 17:09 IST

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Thanks to Apple's lawsuit with Samsung, we're getting to see a lot of internal emails and presentations that were never meant to go public.

The newest documents show big trouble for the iPhone business.

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According to slides picked up at 9to5Mac and Re/Code, Apple says that smartphone growth is all coming from phones that cost less than $300, and are bigger than 4-inches. Apple offers a phone that has a 4-inch screen, and it costs $650.

There are a lot of reports that say Apple is planning a bigger iPhone for this year. This slide explains why Apple is going to do it. It's what customers want, and Apple doesn't have it.

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Will Apple do a cheaper phone? We doubt it, but maybe it would slash the price of the iPhone 5C and sell it around the world.

Here's the presentation slides:

Apple Fy 14 Planning

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