30 Black Friday deals from cool startups that should be on your radar this week

Brooklinen: Luxury bedding for less

Shop Black Friday deals at Brooklinen

The deal: 20% off everything now through December 3

What to buy:

• Luxe Hardcore Sheet Bundle, from $175.20 (originally from $219) [You save $43.80 or more]
• All-Season Down Comforter, from $239.20 (originally from $299) [You save $59.80]

Read more about Brooklinen:

• Brooklinen sheets review: one of the best purchases I've ever made
• Brooklinen vs Parachute sheets: How 2 of the most popular bedding startups stack up
• Popular bedding startup Brooklinen has launched a new baby collection
• Brooklinen's $100 bathrobe is the little luxury I never thought I needed
  

Leesa: Pressure-relieving foam and hybrid mattresses

Shop Black Friday deals at Leesa

The deals:

• $275 off a Leesa Hybrid mattress and two free pillows ($60 value) [BI EXCLUSIVE]
• $150 off a Leesa mattress and two free pillows ($60 value)
• $250 off a Leesa Hybrid mattress and two free pillows ($60 value)
• $350 off a Legend mattress and two free pillows ($60 value)
• 15% off Leesa accessories

What to buy:

• Leesa Mattress (Queen), $849 (originally $999) [You save $150]
• Hybrid Mattress (Queen), $1424 (originally $1699) [You save $250]

Read more about Leesa:

• Leesa Hybrid mattress review
• Leesa Original mattress review
• Leesa pillow review: It always stays extremely cool
• Leesa bed frame review: It adjusts for better support

Bombas: Comfortable, technical socks that also give back to those in need

Shop Black Friday deals at Bombas

The deal: 20% off sitewide with code "HOLIDAY20"

What to buy:

• Men's Merino Wool Gift Box, $62.40 (originally $78) [You save $15.60]
• Women's All-Ankle Sock 12-Pack, $97.92 (originally $144) [You save $46.08]

Read more about Bombas:

• Meet Bombas, the cult-favorite sock startup that has donated millions of pairs to homeless shelters
• Bombas hiking socks review
• Cult-favorite sock startup Bombas is ending the plague of missing socks by promising to send a replacement pair if one gets lost
• Bombas is having a 20%-off sale right now that lasts through Black Friday and past Cyber Monday
  

Dagne Dover: Handbags and backpacks that keep you both organized and fashionable

Shop Black Friday deals at Dagne Dover

The deal: 20% off sitewide from November 26 through December 4

What to buy:

• The Dakota Backpack, Medium, $140 (originally $175) [You save $35]
• The Allyn Tote, Medium, $260 (originally $325) [You save $65]

Read more about Dagne Dover:

• Allyn tote review: The ultimate work bag for professional women
• A popular handbag startup is behind the perfect office-appropriate gym bag for men and women alike
• This $155 laptop bag is one of the smartest we've ever carried to work
• Dagne Dover's Black Friday sale starts next week and everything will be 20% off — here's what you should buy
  

Filippo Loreti: Italian-inspired luxury watches with a history of Kickstarter success

Shop Black Friday deals at Filippo Loreti

The deal: Up to 70% off sitewide, plus free shipping

What to buy:

• Ascari Deep Blue Steel Link, $169 (originally $239) [You save $70]
• Asea Cream Gold, $129 (originally $199) [You save $70]

Read more about Filippo Loreti:

• How a pair of 20-something brothers from Lithuania are shaking up the luxury watch scene
• The most crowdfunded watch company in history just came out with new watches — all under $300
• Review: This Kickstarter sensation is making luxury women's watches for less than $250 — here's what we thought

Casper: All the products to give you a better night's sleep

Shop Black Friday deals at Casper

The deal: 10% off orders with a mattress now through December 2

What to buy:

• Casper Wave Mattress (Queen), $2,o66 (originally $2,295) [You save $229]
• Casper Mattress (Queen), $896 (originally $995) [You save $99]

Read more about Casper:

• Casper Wave mattress review: It's truly a marvel of engineering
• Review: Casper's affordable pillow totally exceeded our expectations
• Casper sheets review: They're actually really impressive
• Review: Why I switched to a Casper adjustable bed frame
• Casper has a new line of dog beds — I got one for my new puppy, and he's in love with it

Tommy John: Incredibly comfortable and well-designed underwear

Shop Black Friday deals at Tommy John

The deal: 25% off all orders of $100 or more, now through Cyber Monday

What to buy:

• Men's Second Skin X Air Boxer Brief 3-Pack, $78.75 (originally $105) [You save $26.25]
• Women's Air Mesh Thong 5-Pack, $87.75 (originally $117) [You save $29.25]

Read more about Tommy John:

• Tommy John clothing review: You'll want to wear it all the time
• Tommy John women's collection review: They're worth every penny
• Tommy John men's leggings review: Really comfy for cold-weather runs
• Tommy John men's dress shirts review: They won't come untucked and they fit like a glove
• Tommy John is offering 25% off all orders of $100 or more, from November 24 through Cyber Monday
  

MVMT: Stylish and affordable premium watches

Shop Black Friday deals at MVMT

The deal: 20% off sitewide, 30% off select styles, with code "HOLIDAY19"

What to buy:

• Men's The 40 Bronze Age 40mm Watch, $90 (originally $120) [You save $30]
• RB₃ 32mm Watch, $80.51 (originally $115) [You save $34.49]

Read more about MVMT:

• MVMT automatic watch review: It proves that you don't need deep pockets to get a luxury timepiece
• MVMT men's watches review
• MVMT women's watches review

Made In: High-quality cookware for avid home cooks

Shop Black Friday deals at Made In

The deals:

• 15% off orders of $0 - $250, plus a $15 gift card
• 20% off orders of $250 - $500, plus a $20 gift card
• 30% off orders of $500 or more, plus a $30 gift card

What to buy:

• The Starter Kit, $226.40 (originally $283) [You save $56.60]
• The Executive Chef Kit, $699.30 (originally $999) [You save $299.70]

Read more about Made In:

• Review: I'm never going back to my old pans after trying this under-$100 cookware
• Made-In saucier review: high-quality stainless steel cookware that doesn't cost hundreds of dollars

Mott & Bow: Premium denim for under $150

Shop Black Friday deals at Mott & Bow

The deals:

• 25% off sitewide with code "BF19"
• 30% off orders of $250 or more with code "BF19"
• $35% off orders of $400 or more with code "BF19"

What to buy:

• Women's Jane High-Rise Skinny Jean, $81 (originally $108) [You save $27]
• Men's Crosby Straight Jeans, $81 (originally $108) [You save $27]

Read more about Mott & Bow:

• We tried the skinny jeans the internet has been raving about — and they really are that slimming
• This denim startup makes a universally flattering pair of "Mom Jeans" — and the internet has taken notice
• Mott & Bow's cashmere sweaters are affordable mainstays that you'll want in your winter wardrobe
• Mott & Bow's Black Friday sale starts this week with discounts up to 35% — here's what you should buy
  

AUrate: Affordable and sustainably produced fine jewelry

Shop Black Friday deals at AUrate

The deal: 25% off orders below $400 and 30% off orders over $400 with code "GOLDFRIDAY"

What to buy:

• Huggie Earrings with White Diamonds, $112.50 (originally $480) [You save $37.50]
• 14-karat Diamond Bezel Necklace, $240 (originally $320) [You save $80]

Read more about AUrate:

• I discovered a new brand that makes owning delicate gold jewelry actually affordable
• 8 online startups that make affordable and sustainable fine jewelry
• Popular jewelry startup AUrate used its customers' feedback to create a stunning new collection — here's your first look
  

FanChest: Curated gift boxes for ultimate sports fans

Shop Black Friday deals at FanChest

The deal: 25% off sitewide with code "BF2019"

What to buy:

• Fanchest Deluxe, $74.25 (originally $99) [You save $24.75]
• Baby Fanchest, $51.75 (originally $69) [You save $17.25]

Read more about Fanchest:

• These super affordable boxes of team gear are perfect gifts for the sports-obsessed
• This gift box has everything the sports fan in your life wants for Valentine's Day
  

Bear Mattress: The best mattress for hot sleepers and athletes

Shop Black Friday deals at Bear Mattress

The deal: 25% off everything plus two free pillows with code "GIFT"

What to buy:

• Bear Mattress (Queen), $630 (originally $840) [You save $210]
• Bear Hybrid (Queen), $1,042.50 (originally $1,390) [You save $347.50]

Read more about Bear Mattress:

• I tested this startup's mattress and it helped me with one of my biggest sleeping problems
• Luxury 'hybrid' mattresses are taking over the mattress industry — here's what they are and what it's like to sleep on one

Indochino: Custom-made suits you can really afford

Shop Black Friday deals at Indochino

The deal: Get custom suits for $150 off, shirts for $45, coats from $299, and more of the best prices of the year

What to buy:

• Heywood Khaki Trench Coat with Detachable Lining, $295 (originally $345) [You save $50]
• Slate Blue Check Suit, $249 (originally $399) [You save $150]

Read more about Indochino:

• The internet's favorite suit startup now makes made-to-measure chinos — here's how to get the perfect fit, plus an exclusive promo code
• We tried this company's custom suits, and we'll never buy off-the-rack suits again — here's why
• The best suits you can buy

30 Black Friday deals from cool startups that should be on your radar this week

Shop Black Friday deals at Parachute

The deal: 20% off sitewide from November 29 through December 2

What to buy:

• Classic Bathrobe, $79.20 (originally $99) [You save $19.80]
• Percale Sheet Set (Queen), $103.20 (originally $129) [You save $25.80]

Read more about Parachute:

• I sleep on sheets from Parachute, a popular online bedding company — and they're 100% worth their high price tag
• 8 online bedding startups that make some of the most comfortable sheets we've ever tried
• Home startup Parachute sells more than sheets and towels — you can now buy handwoven, responsibly made rugs starting at $89
• Cozy bedding startup Parachute is now making eco-friendly, plush mattresses — here's what they're like to sleep on
• All of Parachute's bedding and home essentials will be 20% off on Black Friday — even its new mattress

EyeBuyDirect: Amazingly affordable eyeglasses frames

Shop Black Friday deals at EyeBuyDirect

The deal: Buy one pair of frames and get the second free, plus an extra 15% off, with promo code "GOBOGO"

What to buy:

• Morning Round Eyeglasses, $21 (originally $35) [You save $14]
• Divina Eyeglasses, $49

Read more about EyeBuyDirect:

• This online company makes stylish prescription eyewear for as low as $6
• I tried blue light glasses to see if they helped with my computer-induced headaches — here's what I thought

Frank And Oak: Well-made closet basics

Shop Black Friday deals at Frank And Oak

The deals:

• Save 30% on everything from November 27 through December 3 with code "BF30"
• Frank And Oak will plant a tree for every order placed within Black Friday and Cyber Monday

What to buy:

• Monthly clothing subscription box, price varies
• Yak Wool Crewneck, $90.30 (originally $129) [You save $38.70]

Read more about Frank And Oak:

• I found a men's style subscription box that's full of great basics — and for the first time ever, I wanted to keep everything in it
• This women's clothing subscription box is the first I've tried that I kept everything from, and it's a nice bonus that its clothes are sustainable
• This startup is recycling old denim to make new pairs of jeans for under $100 — here's what they're like to wear
  

Greats: Cool leather sneakers that were born in Brooklyn

Shop Black Friday deals at Greats

The deal: 25% off sitewide with code "PASSWORD123"

What to buy:

• Men's Royale High, $134.25 (originally $179) [You save $44.75]
• Women's Royale Knit, $89.25 (originally $119) [You save $29.75]

Read more about Greats:

• A Brooklyn-based startup is making luxury sneakers regular people can afford
• The best white sneakers you can buy
  

M.Gemi: Modern Italian shoes, made the traditional way

Shop Black Friday deals at M.Gemi

The deal: Up to 40% off everything, including sale, now through December 2

What to buy:

• The Corsa, $275 (originally $348) [You save $73]
• The Esperto, $195 (originally $278) [You save $83]

Read more about M.Gemi:

• Online luxury startup M.Gemi only makes limited quantities of all its shoes, and its cult-favorite suede flat is sure to sell out again this fall
• You may know footwear startup M.Gemi for its colorful loafers — but here's why its ankle boots are the real standout
• 5 cool online startups that drop new products every single week of the year

Snowe: Essentials for your bed, bathroom, and dinner table

Shop Black Friday deals at Snowe

The deal: 20% off orders of $75 or more and 25% off orders of $750 or more now through December 2

What to buy:

• Classic Bathrobe, $78.40 (originally $98) [You save $19.60]
• The Complete Eat Bundle, $671.25 (originally $895) [You save $223.75]

Read more about Snowe:

• Here's why a new home store founded by Wharton MBA grads is a favorite among millennial shoppers
• This up-and-coming startup makes luxury bedding accessible and low-maintenance — here's why I'm a convert to their wrinkle-resistant sheets
• This $98 bathrobe is truly the best one out there — here's why

Senreve: Luxury leather bags that are worth the price

Shop Black Friday deals at Senreve

The deals:

• Get a free Bracelet Pouch or Carte Folio with purchases of $500 or more
• Buy an Aria or Coda Belt Bag and receive a free Chain Strap

What to buy:

• Maestra Bag, from $895
• Doctor Bag, $895

Read more about Senreve:

• This Instagram-famous convertible backpack and shoulder bag is $900 — I thought the price was ridiculous until I actually used it
• This startup's luxury leather bags are all over Instagram — here's why women love them so much

Burrow: Easy-to-assemble furniture

Shop Black Friday deals at Burrow

The deals:

• Get 15% off everything with code "EARLY" now through November 27
• Use code "BLACKFRIDAY" to take 15% off orders up to $1,499, $250 off $1,500 or more, $300 off $1,800 or more, $400 off $2,000 or more, $500 off $2,500 or more, $600 off $3,000 more, and $800 off $4,000 more

What to buy:

• Burrow Nomad Sofa, $1185.75 (originally $1395) [You save $209.25]
• The Mid-Century Ranch Set, $191.25 (originally $225) [You save $33.75]

Read more about Burrow:

• This startup makes sofas that sound almost too good to be true — they're easy to move and only take 10 minutes to build
• We compared online sofas from Campaign and Burrow to determine which couch startup deserves a spot in your living room
• Burrow's Black Friday sale has started and everything is 15% off — here are the 5 best deals
  

Naadam: Soft and sustainable cashmere

Shop Black Friday deals at Naadam

The deals:

• 30% off sitewide with code "BF30" now through December 2

What to buy:

• Men's Ribbed Wool Cashmere Sweater, $136.50 (originally $195) [You save $58.50]
• Women's Cashmere Ribbed Turtleneck Sweater, $115.50 (originally $165) [You save $49.50]

Read more about Naadam:

• This online startup is reinventing luxury with $75 cashmere sweaters — and they're among the best I've ever worn
• 6 places to buy affordable, top-quality cashmere sweaters for as little as $75
• The best cashmere sweaters you can buy

Nisolo: Ethically made leather goods

Shop Black Friday deals at Nisolo

The deals:

• Every Monday and Thursday now through December 20, save 20% on best sellers and buy one, get one up to 50% off
• Save an extra 25% on your order from November 27 through November 30 with code "BUSINESSINSIDER25"

What to buy:

• Men's Luca Chukka Boot, $104.25 (originally $198) [You save $93.75]
• Women's Chelsea Boot, $171 (originally $228) [You save $57]

Read more about Nisolo:

• This socially responsible footwear startup sells high-quality leather goods for prices you can actually afford
• These Instagram-famous chukka boots are ethically made — and they require zero break-in time
• The one shoe every guy needs to add to his closet this fall
• I'm convinced this $168 leather tote is going to last me forever — it keeps getting better with time

Pact: 100% organic cotton clothing

Shop Black Friday deals at Pact

The deal: Up to 70% off sitewide sitewide

What to buy:

• Women's Pocket Legging, $20 (originally $35) [You save $15]
• Men's Classic Zip Hoodie, $19 (originally $45) [You save $26]

Read more about Pact:

• This $32 Fair Trade wrap dress from a little-known startup is one of my wardrobe's best kept secrets
• 5 clothing brands we count on for high-quality and affordable women's basics
  

ButcherBox: Premium meat subscription boxes

Shop Black Friday deals at ButcherBox

The deals:

• Get two pounds of 100% grass-fed ground beef and two packs of bacon when you order your first box

What to buy:

• Choose your subscription plan, price varies
• Holiday Family Favorites Box, $149

Read more about ButcherBox:

• We compared 3 online meat delivery services that send juicy steaks and premium cuts straight to your door — here are the differences
• I reviewed ButcherBox, the service that sends you a month's supply of grass-fed meat — here's what it was like
  

United by Blue: An outdoor brand with a conservation mission

Shop Black Friday deals at United by Blue

The deal: Save up to 60% off sitewide

What to buy:

• Men's Bison Snap Jacket, $148 (originally $248) [You save $100]
• Women's Bison Puffer Jacket, $128 (originally $228) [You save $100]

Read more about United by Blue:

• This $228 slim puffer jacket is filled with bison down — a surprisingly sustainable material that's seriously warm
• Danner Boots partnered with a small outdoors startup to give its classic pair of hiking boots a sustainable facelift — here's why they're worth the cost

Primary Goods: Innovative bedding designs

Shop Black Friday deals at Primary Goods

The deals:

• $10 off orders of $199+ with code "DREAM10"
• $30 off orders of $149+ with code "DREAM30"
• $100 off orders of $299+ with code "DREAM100"
• $200 off orders of $449+ with code "DREAM200"

What to buy:

• Linen Duvet Cover (Standard), $199 (originally $229) [You save $30]
• The Silver Pillow (Standard), $89 (originally $99) [You save $10]

Read more about Primary Goods:

• This online bedding startup developed a clever solution for keeping your top sheet from ever bunching up — here's how it works
• These percale sheets are not only smooth and cool to the touch, they also cleverly attach to the matching duvet so your top sheet doesn't slide around
  

Briogeo: Clean hair-care for every hair type

Shop Black Friday deals at Briogeo

The deal: Save 20% sitewide with code "HOLIDAY"

What to buy:

• Scalp Therapy Essentials Kit, $68 (originally $85) [You save $17]
• Be Gentle, Be Kind Superfoods Hair Pack, $38.40 (originally $48) [You save $9.60]

Read more about Briogeo:

• After 29 years of searching, I finally found a hair-care brand that understands my curls
• The best scalp scrub you can buy

Potluck: High-quality cookware without the markups

Shop Black Friday deals at Potluck

The deal: Save 20% on the entire line from November 29 through December 2

What to buy:

• Essentials Bundle, $216 (originally $270) [You save $54]
• Utensil Kit, $64 (originally $80) [You save $16]

Read more about Briogeo:

• This 22-piece kitchenware set from a new online startup contains everything you need to cook well at home — and it costs less than $300
• I've been using this kitchen utensil set for almost 3 months — each piece performs well and is less than $7