iPhone XR to become cheaper for Indian consumers starting tomorrow — conditions apply

• Apple is rolling out a promotional ‘till the stock lasts’ offer in India slashing iPhone XR prices by ₹17,000.
  
• The company, in association with HDFC bank, has offered a special cash-back of 10% for HDFC customers in India.
  
• The iPhone maker, Apple, has a market share of 23% in India after Samsung and OnePlus, for the ₹30,000 plus smartphone market.

In a bid to boost sales amid tough competition in the smartphone market in India, Apple is slashing the price for its iPhone XR for Indian consumers starting tomorrow. However, the price cut has been introduced for a limited time frame — ‘till the stock lasts.’

Apple, in collaboration with HDFC Bank, has dropped the prices of iPhone XR, 64 GB variant, by ₹17,000. The flagship smartphone is presently sold at the price of ₹ 76,900. However, with the ‘till the stock lasts’ offer, the smartphone will be available at ₹59,900 for non-HDFC customers. While, for the HDFC customers, the company has reportedly offered a special 10% cash-back at a price of ₹53,900.

It has also dropped the prices for iPhone XR 125GB and 256GB variant. With the promotional offer in place, the 125gb variant will be available at ₹64,900 while the 256gb variant will be sold at ₹74,900.

Adopting market operating price (MOP) strategy, the company also clarified that it is not a price cut or changed MRP, but a limited term promotional offer, starting this Friday. Apple usually slashes the price for any of its models at the time when it launches new smartphone models.

Apple, which is presently the third largest premium smartphone producer in India, according to the market trackers, has a market share of 23% in India after Samsung and OnePlus, for the ₹30,000 plus smartphone market.

The latest water resistant phone, iPhone XS and XS Max were launched in September in India at 13% mark-up price from the previous model. However, according to analysts, Indian market is the most expensive to buy the iPhone range.

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