Ivanka Trump opened a store in Trump Tower in defiance of Nordstrom - here's what it's like
- Ivanka Trump's fashion brand just opened its first store, and it's in Trump Tower.
- The store is shockingly small - just 20 feet long and three feet deep.
- The new store opening follows the brand being dropped by retailers, including Nordstrom, earlier this year.
Ivanka Trump's fashion brand opened a new store - its first brick-and-mortar location - in the lobby of Trump Tower on Thursday.
Until now, it sold all its products through wholesale distribution to department stores and websites.
The store is shockingly small - just 20 feet long and three feet deep, according to the Daily Mail.
While Ivanka Trump sells clothing, shoes, and handbags, the store seems primarily focused on handbags.
The new store comes after Nordstrom and several other top retailers suddenly stopped carrying Ivanka Trump products earlier this year.
While Nordstrom said that it dropped the line due to poor sales, some believed that the decision was politically motivated.
President Trump personally responded to the incident by tweeting, "My daughter Ivanka has been treated so unfairly by Nordstrom. She is a great person - always pushing me to do the right thing! Terrible!"
Ivanka Trump stepped down from running her fashion brand in January. Proceeds from the business have been rolled into a trust overseen by Joshua Kushner and Nicole Meyer, her brother-in-law and sister-in-law.
The Future of Retail 2018 by the BI Intelligence Research Team.
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