Jabong is losing 55 paisa to gain Re 1. It’s burning a hole in its pockets
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At a nascent stage, the eCommerce industry in India is still to gain the break-even point. While plenty of money is pumped in to boost the sector, gross loss is something that’s making the companies grumpy. While gaining in bulk has been the formula for the online retailers, it’s certainly not the key to success.Lifestyle eCommerce major
As per a news report by
The EBIDTA (Earnings Before Interest, Taxes, Depreciation and Amortization) loss counts to about 55 paise to get one
"We believe there is substantial potential for operating
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With this, Jabong's topline has outperformed those of brick-andmortar fashion retailers such as Zara, Levi's and Marks & Spencer, which have been in business in India for five to 10 years and clock around Rs 400-600 crore in annual revenue. The company noticed a rise in its sale, tahnks to host of factors including new brand launches and innovation in last-mile delivery. Its cash position, however, depleted from Rs 85 crore in 2013 to Rs 29 crore last year.
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