JAY Z: How The Hottest Agent In Sports Makes And Spends His $500 Million
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Mason Poole/AP Images
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Jay is a true threat to the sports agency establishment.
He's signing players who grew up idolizing him as both a rapper and a mogul. His lifestyle - the houses, hanging out with Obama, getting married to Beyoncé - makes him an aspirational figure for young athletes, and is a big part of his appeal as an agent.
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