Kroger has a game-changing new grocery service, and moms are freaking out about it
Earlier this week I tried Kroger's ClickList, which lets you order groceries online and then pick them up at a store where employees load everything into your car.
The service - known in the industry as click-and-collect - has been popular for years in the UK, but it has just started taking off in the US.
Kroger started testing ClickList two years ago, and it recently started rolling out the service nationwide. ClickList is currently available at more than 500 stores, the company told Business Insider.
Other companies offering grocery pickup include Walmart, Harris Teeter, and soon Amazon.
Many customers have been praising the service, with parents in particular calling it a game changer. Articles and reviews of ClickList are popping up all over parenting and mom blogs.
"A few months ago I started to see my Facebook feed fill up with busy moms talking about how their life had been changed. Maybe you've heard of a little thing called Kroger ClickList?" one health blogger wrote in January. "I jumped on the bandwagon and tried it. And they are right. It is a game-changer!"
Customers with young children are highlighting the fact that they don't have to leave their cars to get their groceries.
"I used Kroger ClickList for the second time today," Melodie Shrontz wrote on Kroger's Facebook page. "Huge timesaver for the working mom, and no more dragging fighting kids through the grocery store."
Audra Logan wrote, "Dear Kroger ClickList... You have changed my life. I don't know if I'll ever go in a grocery store again. Ok maybe that's exaggerating but with twins and 20-degree weather, having groceries brought to my car was awesome!!!"
I tried ClickList at a Kroger in Richmond, Virginia. Here's what it was like.