LINKEDIN DEMOGRAPHICS: The Top Statistics That Make The Network's Audience So Valuable To Businesses
Sep 23, 2014, 00:45 IST
- LinkedIn is actually more popular than Twitter among U.S. adults. 22% of internet users 18 and older have used it, compared to the 19% who have used Twitter.
- Unsurprisingly for a job-oriented social network, LinkedIn's most notable demographic skew is based on education. Thirty-eight percent of college-educated adult web users are on LinkedIn, compared to only 16% of those with some college education.
- The social network's sweet spot is among 30- to 49-year-olds - old enough to have their careers on track - with 27% of U.S. internet users in this age bracket using LinkedIn.
- In general, LinkedIn has an older user base. LinkedIn is also the only top social network to feature higher penetration rates in the 50-to-64 age bracket than in the 18-to-29 age group.
- LinkedIn skews toward men, it's used by 24% of male internet users versus 19% of female internet users.
The report is full of charts (over 20 charts) and data that can be downloaded and put to use.
In full, the report:
- Looks at overall social networking adoption in the U.S. and globally
- Assesses the most important demographic skews at the top social networks, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Tumblr
- Examines whether Facebook is losing out on teen and millennial users as sites like Instagram grow
- Compares how demographics have changed over time as older social networks have matured
- Identifies the social networks that have become more and less gender-skewed in the last year
- Digs into demographics at top social messaging apps, including Snapchat
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