LinkedIn Made A Bunch Of New Announcements About Its Mobile Strategy
Oct 24, 2013, 17:30 IST
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At LinkedIn's Mobile Day event, the company's head of mobile product management said that 38% of LinkedIn's monthly unique visitors come from mobile now and that in some markets that number is as high as 50%. This conflicts comScore's estimates that 29% of LinkedIn's audience is mobile. What's more, we also learned that LinkedIn users who access the site on mobile and desktop are 2.5 times more active than those who use desktop only. LinkedIn hosted the event to announce upgrades to its suite of mobile products, including a redesigned iPad app and a new app called LinkedIn Intro which syncs LinkedIn profiles with the iPhone Mail app. (LinkedIn) In Other News … Facebook recently made a bunch of changes to its analytics product called Insights. Among the changes, the PTAT (or, People Talking About This) metric has been broken down into four different metrics: - Page Likes
- People Engaged
- Page tags and mentions
- Page Checkins and other interactions