L'Oreal Severs Ties With Viral World Cup Model After Crass Hunting Photo Emerges
But fans were outraged after Axelle recently posted a photo of herself to Facebook in which she is holding a rifle, proudly sitting behind what appears to be a dead gazelle she shot while hunting.
The caption, in reference to the World Cup match, read: "Hunting is not a matter of life or death. It's much more important than that..this was about 1 year ago...ready to hunt Americans today haha."
After feeling the heat from fans, Axelle apologized in the comments section of her post, saying "i didn't mean to offend anyone..it was a joke."
But L'Oreal isn't laughing.
The beauty giant tells The Independent that Axelle's contract has been "completed."
"L'Oréal Professionnel Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium," said a spokesperson. "The contract has now been completed."
The announcement came after fans took to social media to express their outrage that L'Oreal would be affiliated with Axelle after her controversial post.
Although the spokesperson said L'Oreal is aware of the photograph, it would not comment on whether it was the reason behind the decision to cut Axelle's contract.
However, they did stress to The Independent that L'Oréal "no longer tests on animals, anywhere in the world, and does not delegate this task to others."
In 2012, the beauty giant even donated $1.2 million to the U.S. Environmental Protection Agency to help improve the testing of safe chemicals.
Upon arriving home to Belgium after her fame-making trip to the World Cup, Axelle posted to Facebook that she had "Made my decision..signed my contract with L'Oreal!"
The 17-year filmed a hair tutorial video for L'Oreal, in which she promotes many of their products.
Unluckily for Axelle, L'Oréal is known for its multi-million dollar modeling contracts and high-profile ambassadors, including Jennifer Lopez and Blake Lively.
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
- ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore
- Markets rebound sharply on buying in bank stocks firm global trends
- Bengaluru's rental income highest in Q1-2024, Mumbai next: Anarock report
- Rupee falls 10 paise to settle at 83.48 against US dollar
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market