Magic Leap and Lucasfilm are building a lab to invent the future of entertainment

Nathan McAlone,Steven TweedieJun 16, 2016, 19:49 IST

Abovitz, CEO of augmented reality startup Magic Leap, waves during the first day of the annual Allen and Co. media conference in Sun ValleyThomson Reuters

On Thursday, Magic Leap and Disney's Lucasfilm announced a collaboration. The two companies revealed they are building a collaborative lab where they will be able to "work" and "create" and "co-invent" the future.

The partnership has been more than a year in development.

"This is probably a dream come true" Magic Leap CEO Rony Abovitz said on stage at Wired's business conference, noting that the partnership felt like it was "fated."

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John Gaeta of ILMxLab said that that partnership was part of Lucasfilm's push to integrate of "fantasy into your everyday life."

Abovitz also showed off a new video of the technology in action, created in collaboration with Lucasfilm.

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Magic Leap and Lucasfilm are building a lab to invent the future of entertainment

NOW WATCH: 4 things men can stop doing online that will automatically make them more attractive