Mahindra to enter eCommerce soon!
Advertisement
Advertisement
Many of us know Mahindra for its technology and automobile, but the group is planning to open an eCommerce portal soon! The company has brought on board angel investor and former CEO of Askme.com, Jaspreet Bindra who would strategize how the automobile maker can tap technology for business growth.Bindra, who has been appointed as the Group Senior Vice President for Digital Innovation and Ecommerce, in mid July will drive automation and implement digital technologies across the group.
A source with knowledge of the matter told Economic Times, "He will be expected to drive digital but also craft an ecommerce strategy. The group had been looking to put an ecommerce framework in the past six months. This will mainly be for auto division, two-wheeler and other consumer-facing businesses.”
While spearheading Mahindra Group’s eCommerce plans, Bindra would be leveraging the first-hand experience he got of eCommerce while he co-founded Bazee.com, one of India's first ecommerce portals, which was later acquired by ebay after its founder.
"Bindra would be building a centralised team, which will then work with different group companies to drive digital transformation. It could be at a product level, at a process level also - making internal operations more digital and getting in automation. It would also be at a marketing level," a second source told the ET.
The Mahindra Group confirmed Bindra's appointment to the ET, but refused to share further details, saying it is still in early days. Bindra is also clued into the country's startup ecosystem --he has seed funded many startups like Wooplr, a fashion discovery app, and Storyxpress, an algorithmic video company.
Advertisement
He has also mentored Mapmygenome, a molecular diagnostics startup and Qwikcilver, a gift card company, among others. Experts said that to make large companies more nimble, it makes sense to drive it at the group level.
At a time when country's large industrial conglomerates are looking at technology more seriously, Mahindra seems to have pulled the lever at the right time. The country's largest businesses are also beginning to put in place ecommerce and digital strategies.
Advertisement
- 2 states where home prices are falling because there are too many houses and not enough buyers
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- 9 health benefits of drinking sugarcane juice in summer
- 10 benefits of incorporating almond oil into your daily diet
- From heart health to detoxification: 10 reasons to eat beetroot
- Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
- ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market