McDonald's is finally planning to roll out a replacement for the Dollar Menu - and it could be the biggest fast-food news in years
AP/Bernadette Tuazon
- McDonald's is rolling out a new value menu in 2018.
- The menu will offer items priced at $1, $2, and $3.
- McDonald's has struggled to attract budget-conscious customers since killing the Dollar Menu in 2014.
McDonald's has finally found a replacement for the Dollar Menu.
On Tuesday, the company said in a call with investors that the chain plans to roll out a new value menu with items priced at $1, $2, and $3 in early 2018.Executives acknowledged that McDonald's has struggled to attract value-minded customers since killing the Dollar Menu in 2014.
Recent promotions such as the McPick 2 and $1 drinks have helped bring back customers. However, this new menu would be the chain's first attempt to truly recapture the magic of the Dollar Menu with a national value menu.
"This perhaps is the biggest $MCD news in yrs & has been in development for a very long time," an account run by a McDonald's insider, under the title "McD Truth," tweeted.
McD Truth continued, saying the new menu "has the potential to be bigger than" all-day breakfast - an innovation that helped spark the chain's impressive turnaround in the US over the last two years.
- Top 10 adventure sports across India: Where to experience them in 2024
- Market recap: Valuation of 6 of top 10 firms declines by Rs 68,417 cr; Airtel biggest laggard
- West Bengal Elections: Rift among INDIA bloc partners triggers three-cornered intense contests
- Angel Investing Opportunities
- Poonch Terrorist Attack: One Indian Air Force soldier dies, five injured; Patrolling intensifies across J&K
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market