McDonald's pulls Filet-O-Fish ad accused of being insensitive to grieving children
McDondald's UK
More than 150 people complained about the 90-second ad to the UK Advertising Standards Authority before the fast-food giant decided to pull the commercial from the air, CNN reported.
In the ad, which was viewed beyond the UK after it went viral online, a mother describes the ways her son differs from his late father. The one thing they have in common: a love of McDonald's Filet-O-Fish sandwiches.
Beyond formal complaints, many were vocal in their distaste for the ad.
"It was never our intention to cause any upset. We are particularly sorry that the advert may have disappointed those people who are most important to us - our customers," McDonald's said in a statement reported by CNN.
Watch the full ad here:
New #McDonalds advert, cynically using the story of a kid's dead dad is trashy beyond belief. Who needs 2 parents when you have McNuggets?
- Tony Richman (@TonyLRichman) May 12, 2017
I've just seen a @McDonaldsUK advert which uses the sentimentality of a dead parent to sell burgers.
No #McDonalds
No. pic.twitter.com/4DLVlVJUoo
- Alun Saunders ❄️ (@alunsaunders) May 14, 2017
Dad's dead, but a tasty fillet o fish will make things right. Who. Approved. This. https://t.co/yrm8w4dZcp @McDonalds #creative #advertising pic.twitter.com/QEvOC11pbp
- Dean Logan (@Deano1739) May 16, 2017
NOW WATCH: This smart watch has mechanical clock hands
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- 9 health benefits of drinking sugarcane juice in summer
- 10 benefits of incorporating almond oil into your daily diet
- From heart health to detoxification: 10 reasons to eat beetroot
- Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
- ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market