Meet Yudhvir Singh Malik, the man who led the nationwide Maggi Ban
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On June 4, a team led by
The decision, however, has been challenged by the
Yudhvir Singh Malik, considered as a tough taskmaster by his FSSAI colleagues, is the man who assumed charge in October 2014 and just after that FSSAI’s various meetings with overseas delegations have acquired the status of formal engagements. And inter-ministerial meetings have been taking place more frequently, owing to which the office of the regulator has acquired a new energy.
According to Malik’s colleague, "The order issued against Nestle -which reasons out the problems, explains Nestle's grounds of defence and logically details why it is not acceptable -has his (Malik’s) stamp all over. I am sure that he has personally drafted it word by word."
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Malik has inherited several labeling wrangles from his predecessors, mostly starting in 2013. These include disputes with imported chocolate brands such as Godiva, Guylian, Lindt and Mars besides liquor makers such as Diageo and Pernod Ricard.
Last month, Malik told stakeholders that it would be unfair to draw a parallel between India's food regulatory t system and those of the US and the European Union (EU) because consumer awareness is higher in those markets.
Besides this, more responsive legal systems overseas compel industry to self-regulate. He also said that Indian consumers tend to be less skeptical than those in more mature markets.
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