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Mercedes zooms to top spot in Indian luxury car market

BI India BureauJan 12, 2016, 16:32 IST

After a 6 years gap, Mercedes-Benz has regained its top spot in the Indian luxury car market in 2015. It has left chief rival Audi behind by over 2,300 units. Germany-based BMW came in third.

Mercedes has been doing pretty well with its new and bold launches. The company sold 13,502 units last year (32% YoY leap) while Audi managed to sell 11,192 (3% YoY leap). BMW is yet to announce the final numbers. However, experts predict it to be under 10,000 units.

A stronger dealer network and as many as 15 new launches last year saw Mercedes-Benz widen its reach in the market, especially as it attracted younger buyers. "We are confident of maintaining the lead," Roland Folger, MD & CEO of Mercedes-Benz India, told TOI. "New products and a further strengthening of our network will ensure that we stay true to our motto of 'winning with Mercedes' in 2016."

Image credit: Indiatimes