"Apple is a brand built on newness and urgency, so while their products never go on sale, you can get a discount for trade-ins or upgrades which keeps customers loyal," Erin Sykes, a retail and sales strategist, told Business Insider.
It's worth noting, however, that once in a blue moon you'll get lucky and find items — like AirPods — at Costco a few months or years after their initial launch.
"Consumers can also sometimes find discounts at retailers like Best Buy and Walmart," Trae Bodge, a shopping consultant, told Business Insider.
Read more: The 19 most expensive products Apple has ever sold