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The Textile Exchange ranked adidas AG as number six overall in companies closing the gap between conventional and preferred (more sustainable) fibers in their portfolio in 2018.
It's also one of the 13 most renowned clothing and textile companies to commit to the 2025 Sustainable Cotton Challenge, a campaign designed to move the textile industry closer to achieving the UN Sustainable Development Goals. As the name suggests, participants have committed to using 100% sustainable cotton by the year 2025. (Other participating heavy-hitters include Timberland, Nike, Levi's, and ASOS).
Adidas is also one of the founding members of the Better Cotton Initiative, which aims to reduce pesticides, promote efficient water usage, crop rotation, and fair working conditions in cotton production. this doesn't mean it's completely organic, but it's a step in the right direction. In 2017, 93% of the cotton used globally was Better Cotton.
Adidas is also well-known for their partnership with Parley for the Oceans, which repurposed millions of pounds of plastic polluting the world's oceans into textiles for shoes.