Like Google's huge self-serve search business, Amazon provides technology to let marketers buy and manage their own ad spend on the platform. Aubrey's team is zeroed in on that side of the business and Amazon's cost-per-click advertising tools.
One example of what Aubrey works on: Brands can select their own keywords to target ads toward — like a competitor or their own brand. When advertisers cherry-pick their own keywords in Amazon, they can use a feature called Bid+ that Amazon claims increases bids by up to 50%, making it more likely to appear at the top of search results.
She revealed that stat along with best practices for marketers during Search Marketing Expo East, a search marketing conference last year.