The new streaming video service Apple will reportedly announce is expected to steal the show on March 25. The event invite even teases this with a tagline that says, "It's show time."
The service is said to provide access to shows operated by Apple and programs from other popular media companies. Apple is in talks with CBS, Showtime, HBO, and Starz among others, but Netflix and Hulu haven't signed on, according to Bloomberg. It's expected to be similar to Netflix and Amazon Prime's video service in the way that it operates, and it would eliminate the need to download separate apps for each network.
The new video platform would be integrated into iPhones, iPads, and Apple TVs, the report says, and will likely include mostly partner content at launch, since Apple's programs are still under development. Apple is aiming to launch the service in April or early May, CNBC reported, but Variety says it could come closer to summer or fall.