I joined the Army the day before 9/11 and served in Iraq, Afghanistan, and Northern Ireland. During my service, I learned that the military teaches you how to execute missions with scarce resource and creative planning. To build a luxury camp in the middle of primary rainforest requires complex logistics and a mission-focused approach. That's why we have two former army captains on our projects team.
So, what have we learned from hiring such eclectic and talented people? Three things.
- If you want to truly do something new, there's no cookie-cutter person you can hire ready to hit the ground running.
- Take calculated risks when you hire people. Prize transferable skills above industry experience.
- Above all, invest time in developing and training people.
We've found that when you get these things right, the "power of difference" can be transformational.
Adam Sebba is the CEO of Cookson Adventures, which crafts travel experiences that mix adventure and luxury for its global client base.