Ticker: AVP
Sector: Consumer defensive
10-year performance: -85%
TradeStation comment:
This consumer name has gone wrong, struggled with corner office issues, and market share losses– even as other companies like Estee Lauder (EL) kept growing, Russell said.
Source: TradeStation
Ticker: DNR
Sector: Energy
10-year performance: -86%
TradeStation comment:
"The ticker says it all," Russell noted. "Declining oil and gas production, years of weak energy prices and plenty of debt. What’s not to love!"
Source: TradeStation
Ticker: JCP
Sector: Consumer cyclical
10-year performance: -88%
TradeStation comment:
"The once-thriving department store operator flip-flopped from one mishap to another: Martha Stewart, Everyday Prices, Shops, appliances, poor management," TradeStation said.
"Same-store sales languished, shoppers shrugged and competitors kept closing in. Now under the leadership of new CEO Jill Soltau it’s finally trying to stage a comeback."
Source: TradeStation
Ticker: EGO
Sector: Basic materials
10-year performance: -90%
TradeStation comment:
"Gold is in the midst of another 'lost decade,'" Russell said. "Falling production and regulatory headaches have also weighed on this Canadian company."
Source: TradeStation
Ticker: FTR
Sector: Communication services
10-year performance: -97%
TradeStation comment:
"This old-school telecom has struggled to keep its head above water as traditional wireline customers disappeared," Russell noted. "That, along with a pile of debt, made it a favorite for short sellers over the years."
Source: TradeStation
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