Foot Locker Power Stores are significantly larger than regular Foot Lockers, since they combine, menswear, womenswear, and children's apparel and footwear. The Washington Heights location, 605 W 181st St, New York, NY 10033, is two-stories tall and approximately 9,000-square-feet.
According to Frank Bracken — vice president and general manager of Foot Locker, Kids Foot Locker, and Lady Foot Locker — each store features products and an overall aesthetic that are specific to the city and neighborhood.
As part of the Power Store initiative, Bracken said 85% of the Washington Heights store is staffed by employees who live directly in the neighborhood.
The app and membership are both free.
We found these signs scattered across the store.
For its women's department, Bracken cited newer additions like Tommy Hilfiger and an expanded Champion collection. "With the benefit of the space, we're able to merchandise and offer a better assortment flow for [consumers]," he said.
"What kind of distinguishes [the Power Store] is neighborhood connectivity," Bracken said. "From the artwork and the murals and throughout the story, there are vestiges of that."
Bracken said the store was designed with various places for members of the neighborhood to come in and hang out.
During launch week, Foot Locker is hosting a panel series called "Homegrown," where the founders and entrepreneurs of these featured collections will come and speak to members of the Washington Heights community.
Shoppers can scan their personal QR code in the Nike app to get the process started.
Each pair of shoes represents one of the main characters: Spongebob Squarepants, Patrick Star, and Squidward Tentacles.
"We've been partners with Foot Locker for decades and we feel like they have the same passion to serve the consumer that we do, and desire to identify how you recognize them when they come in the door, how to serve them in your entirety, and how to you reward them where it's possible," Hebert, VP of global sales at Nike, said.
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