Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.
Most people might identify themselves as "cord-cutters" in the year 2024, PricewaterhouseCoopers data shows. Based on a survey of 1,024 US adults charted for us by BI Intelligence, even though 91% of people say they plan on subscribing to cable in 2014, that number drops down to 42% when you're talking about a decade from now. Roughly four in 10 respondents said they would abandon cable five years from now. Meanwhile, people are watching internet TV more than ever thanks to flat-fee subscription services like Netflix.
