MSMEs To Get A Push From Snapdeal



To give a boost to many micro, small and medium enterprises (MSMEs), Snapdeal.com, one of the leading online marketplaces in the country, has entered into a partnership with The National Institute for Entrepreneurship and Small Business Development (NIESBUD).

Under the tie-up, Snapdeal and NIESBUD will collaboratively encourage entrepreneurship as well as evaluate the potential of MSMEs that will enter the online marketplace. The partnership will also allow Snapdeal and the apex body of MSMEs to impart joint training to budding entrepreneurs in e-commerce sector. It will also facilitate MSMEs vendors, who will sell products on Snapdeal to access special concessions and facilities through NIESBUD.

Talking about the tie-up, Rohit Bansal, co-founder and COO of Snapdeal said, “We are thrilled to sign an MOU with NIESBUD. With this, we are now further promoting entrepreneurship and digitally enabling small and medium sized businesses in India. Partnering with NIESBUD provides us with a large platform to together create opportunities for Indian entrepreneurs and build successful businesses by selling online.”

Sharing a similar sentiment, Arun Kumar Jha, Director General, NIESBUD added, “We are happy to partner with Snapdeal.com. The brand is already pioneering in the field of empowering small and medium sized businesses, and fits in well with our cause. With this tie-up we aim to reach out to a new set of audiences.”

The tie-up will give a much needed surge to the MSME sector as it will enable such companies to grow their business digitally as well. The alliance is aimed at capacity building and is expected to impark the requisite entrepreneurial skills to nearly 500 enterprises every month.

The partnership is also expected to attract a higher number MSME vendors to enroll for NIESBUD training programmes as well as offer special packages for NIESBUD trained MSMEs to become potential sellers on the website.

“The eCommerce platform will promote virtual clusters – a unique initiative by the Ministry of MSME to make available all the important information regarding various schemes and benefits for MSME under a single umbrella,” stated Bansal.

The NIESBUD is an apex body under Ministry of Micro, Small and Medium Enterprises which is involved in training, consultancy, and research to promote entrepreneurial skills among MSMEs.
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