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Netflix viewership dropped significantly during the total solar eclipse
Netflix viewership dropped significantly during the total solar eclipse
John LynchAug 22, 2017, 23:25 IST
People watch a partial solar eclipse from the roof deck at the 1 Hotel Brooklyn Bridge on August 21, 2017 in the Brooklyn borough of New York City. While New York City isn't in the path of today's total solar eclipse, thousands of residents and tourists alike participated in the excitement by using special glasses to view the unique occurrence when nearly 72 percent of the sun is covered by the moon during the partial eclipse.Spencer Platt/Getty
While the solar eclipse drew massive crowds and a bare-eyed President Trump outside to witness the rare event Monday afternoon, Netflix viewership took a significant hit.
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According to the streaming service's U.S. Twitter account, Netflix plays dropped 10 percent during the eclipse.
"Hey, just wondering why 10% of you chose to watch a giant rock cover a giant ball of gas when I HAVE ALWAYS BEEN THERE FOR YOU," Netflix tweeted. The account added, "but really, there was a 10% drop in plays during the eclipse today. Well played, Moon."
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In addition to losing viewers to the momentary eclipse, Netflix may also have lost some long-term viewers to eclipse-induced eye damage.
Google searches for "eyes hurt" reportedly spiked following the eclipse, and notable people - including Trump, Tesla CEO Elon Musk, and New York Giants wide receiver Odell Beckham Jr. - all publicly demonstrated the incorrect, retina-burning technique of viewing the eclipse without special glasses.
