Ola’s ‘Micro’ category emerges as Uber’s biggest competition. Expands to 48 new cities

Ola’s ‘micro’ category, which was launched in seven cities two months ago, is now available in 75 cities as the cab-aggregator scaled up its operations to 48 new cities.

With the new addition, Ola claims its ‘micro’ category has an edge over its nearest rival, hinting at Uber.

"In just under 7 weeks of its launch, Ola Micro alone as a category is larger than our nearest competitor as a whole," said Ola Chief Marketing Officer and Head of Categories Raghuvesh Sarup.

He based his claim on the number of daily rides with just Ola Micro as against its US-based rival Uber.

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When contacted, an Uber spokesperson said: "We are excited to see the growth and momentum we have picked over the last few months, becoming the most popular ride-hailing app in India. It's all possible because of the product and technology that provides better value to our riders and drivers using our platform."

She added: "Our focus remains firm on growing deeper into the cities we operate in and building an unmatched, consistent quality experience that Uber is known for, both in India and around the world."

Meanwhile, Sarup claimed Ola Micro has taken the lead as the fastest growing category on its platform.

The cities where Ola Micro just made inroads also include Patna, Aligarh, Amravati, Guntur, Jhansi, Mathura, Rourkela, Thanjavur, Ujjain, Hubli, Rajahmundry, Rajkot and Siliguri.