Pebble raised more than $1 million in less than an hour for its new smartwatch
The company's Kickstarter campaign went live just before 10 am, and at the time of writing it's raised just over $1 million. Pebble's goal was set at $500,000, which it breezed past almost instantly.
The company, which broke Kickstarter's record for the most-funded project ever in 2012 when its first smartwatch launched, is currently raising money for its new Pebble Time watch.
Unlike its previous smartwatches, the Time comes with a color "e-ink" display and a new interface that makes it easy to see notifications relevant to you.
Those who backed the Pebble Time through Kickstarter early will get it for $159, but it will be $199 when it retails.