Those bold thinkers you've hired as staff, volunteers, or interns need room to grow, so Smith advises giving them an opportunity to lead — and float the possibility of a full-time position.
They can write a direct mail piece, a fundraising letter, or an ad script – "you’ll be surprised how often they do it better than the pros," he says.
And he offers some bold leadership advice:
"Don't ever ask a member of your staff to do something that you wouldn't do yourself," Smith says. "Yet most campaign managers do just that."