Reliance Jio may extend its free welcome offer as crowds go into frenzy
Advertisement
On the first day of Reliance Jio ’s commercial launch, outlets did not have the time to breathe as crowds thronged shops to get their 4G SIM cards and avail the welcome offer.
Retail shops went out of stock as thousands queued up outside Reliance Digital and Xpress outlets for free 4G SIMs from early morning.
Banking on this wave,Mukesh Ambani may extend his welcome offer beyond January 01, 2017, which will also help him in extending the consumer base and shoot up volumes.
If this happens, Reliance Jio’s rivalsBharti Airtel , Vodafone India and Idea Cellular will have to face tough time and announce attractive plans to retain their loyal customers.
As per industry experts, it is likely that other telecom operators will also slash data and voice call rates.
Ambani, during his AGM, had announced free voice calls for life.
"Its free voice calls and dirt cheap data tariffs offer might not seem sustainable in the long run, but one mustn't forget that Jio derives its strength from RIL's balance sheet, and can easily treat its pricing model as a business development cost to poach quality customers from incumbents over a period of time," an analyst told ET.
Ex-Airtel CEO Sanjay Kapoor told ET Jio's future tariff strategy "is contingent on how many quality customers it acquires by January 1" and how soon it's able to sort out traffic imbalances and reduce potential interconnect payouts to incumbents.
Advertisement
Retail shops went out of stock as thousands queued up outside Reliance Digital and Xpress outlets for free 4G SIMs from early morning.
Banking on this wave,
If this happens, Reliance Jio’s rivals
As per industry experts, it is likely that other telecom operators will also slash data and voice call rates.
Advertisement
"Its free voice calls and dirt cheap data tariffs offer might not seem sustainable in the long run, but one mustn't forget that Jio derives its strength from RIL's balance sheet, and can easily treat its pricing model as a business development cost to poach quality customers from incumbents over a period of time," an analyst told ET.
Ex-Airtel CEO Sanjay Kapoor told ET Jio's future tariff strategy "is contingent on how many quality customers it acquires by January 1" and how soon it's able to sort out traffic imbalances and reduce potential interconnect payouts to incumbents.
Advertisement
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- 9 health benefits of drinking sugarcane juice in summer
- 10 benefits of incorporating almond oil into your daily diet
- From heart health to detoxification: 10 reasons to eat beetroot
- Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
- ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market