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Former New York City investment banker Luke Holden quit the business in 2009 and followed the siren call of his seafaring Maine roots, opening the first Luke's Lobster in the East Village. His goal of offering an affordable, proper lobster roll was realized to rave reviews, with Luke's Lobster growing to 13 locations in six states and Washington, DC and raking in over $11 million in 2013. The menu covers all of New England's coastal classics, from lobster, shrimp, and crab rolls to genuine clam chowder.