Rihanna is trying to change how we think about gym clothes with her new Puma fashion line
Getty Images
At least, that's how the pop megastar described her designs to The New York Times during the line's debut in Paris.
Partnering with the German sportswear giant, Rihanna created a couture collection full of frilly parkas, satin baseball caps, and lace bandeaus under jumpsuits.
The line's decadent aesthetic exudes Rihanna's style, but it's a new look for the athleisure industry.
Athleisure - athletic clothing that people can wear outside the gym - has gained popularity in recent years with successful brands like Lululemon and Yogasmoga. Beyonce and Selena Gomez have also launched their own athleisure lines.
Rihanna's Puma collection takes athleisure one step further, turning gym clothing into high fashion and rethinking the way we design sportswear.
Check out a few of the looks, which Rihanna unveiled on September 28.
- I'm an interior designer. Here are 10 things in your living room you should get rid of.
- A software engineer shares the résumé he's used since college that got him a $500,000 job at Meta — plus offers at TikTok and LinkedIn
- A 101-year-old woman keeps getting mistaken for a baby on flights and says it's because American Airlines' booking system can't handle her age
- The Role of AI in Journalism
- 10 incredible Indian destinations for family summer holidays in 2024
- 7 scenic Indian villages perfect for May escapes
- Paneer snacks you can prepare in 30 minutes
- Markets crash: Investors' wealth erodes by ₹2.25 lakh crore
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market