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See Inside The $350 Million Mobile Ad Company Twitter Bought Right Before Its IPO

Jim Edwards,Kyle RussellSep 19, 2013, 07:03 IST

Dan Sack / MoPubWhile Twitter's IPO is going to be a huge step forward for the company, its acquisition of mobile ad platform MoPub last week could be what makes the difference between a flat entrance to the market and a successful opening.

MoPub is going to help Twitter with its real-time bidding adtech offering, and it could lead eventually to an internal Twitter ad exchange or an external Twitter ad network. Twitter's revenues are likely around $1 billion per year.

MoPub, which is based in San Francisco, has a revenue run rate of around $100 million per year on top of that, and we understand it's profitable.

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We had lunch with MoPub CEO Jim Payne recently and he let us show you these photos from MoPub's new office in New York.