+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Shockingly, my 2 favorite cars at the Detroit auto show were boring sedans

Jan 11, 2017, 04:06 IST

Matthew DeBord/BI

Sedans, those stalwart four-doors, are falling out of favor.

Advertisement

In both the mass- and luxury markets, consumers are shifting their preferences to SUVs. Sales of these vehicles helped drive a new record in the US in 2015, as 17.55 million cars and trucks rolled off dealer lots. More than half of those were SUVs and pickups.

That said, sedans are still important products for many companies. One of them is Toyota.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

At the 2017 Detroit auto show, Toyota and its luxury brand, Lexus, unveiled a pair of new four doors: the mighty Camry, Toyota's most important sedan and one that got a redesign for 2018; and the Lexus LS, also redesigned, and celebrating 28 years on sale in America.

These are both "flagship" sedans for their respective brands and both carry a heavy weight of expectations.

Advertisement

Maybe it was just that the Detroit show this year was a little skimpy on excitement, but I grooved on both cars.

Next Article