There are hundreds of strategies and countless books on goal-setting — many from experts more experienced and knowledgeable than myself. However, I've had a lot of success reaching my goals, and those successes weren't because I followed some rigorous agenda or benchmarking cadence. Rather, it had to do with prioritizing enjoyable activities.
What does that mean?
A lot of entrepreneurs are focused on an end goal solely — be it the success of their business, a revenue target, or some other "finish line" that they must reach at all costs. As a result, they have an ends-justifies-the-means mindset and make personal and professional sacrifices to achieve their goals.
While there is certainly merit in this approach, and many entrepreneurs have succeeded using it, I like to do things differently. I like to prioritize the goal-oriented activities that I enjoy.
For example, in Q3 2019, I decided that I wanted to grow my social presence. I had launched a new organization and entrepreneurial podcast. I knew that the larger my social reach, the more value I could bring to these other ventures and activities. The only problem was — I didn't love social media.
So, I set out to see if I could find joy while growing my social presence. I threw everything at the wall when I first started to find a formula that:
- l enjoyed.
- Would help me reach my goal of growing my social reach.
I started with Twitter. I tried following other thought leaders, asking questions, engaging with other posts, and generally just tweeting as much as I could. After a few weeks, I realized that I didn't love the fleeting nature of the platform. While it's great for news and trending events, it didn't fulfill my joy for discussions and engaging at length with people about ideas and topics.
This led me to Facebook.
We launched a Facebook Group for entrepreneurs to share ideas and discuss relevant topics. With the help of another great member, Angelica, we quickly grew the group to over 350 members. Every day I spent time sharing original content, engaging with commenters, and responding to other posts from group members.
After a few weeks, I realized that I didn't love the administrative tasks that were associated with running a group. Instead of sharing insight and engaging in discussions, I was spending a lot of time moderating posts and comments to keep the content relevant to the group.
This led me to Instagram.
It didn't take me long to realize that Instagram was the social platform for me. After a few weeks, I found a formula I enjoyed that was also scalable.
I led intelligent discussions about personal and professional development, I shared fun and inspiring videos and images, I ran charitable contests to raise awareness about causes I believe in, and I collaborated with like-minded accounts.
Not only did I enjoy using Instagram, but my followers were actively engaging with me. This positive reinforcement made me want to invest more into Instagram than any other social platforms — which I did.
As a result, I grew my Instagram account from 3,000 to over 100,000 active followers.
By focusing on the goal-oriented activity (Instagram) that I enjoyed the most, I was able to surpass my expectations for social reach. If I had focused evenly across the other platforms and activities that I didn't enjoy as much, I likely would not have the total reach that I do now.