Peloton's confusing holiday ad has turned into a viral internet meme - and it's dragging the company through the mud at a critical moment

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Some are using the ad to make fun of the company itself.

My face when someone tells me they invested in Peloton $PTON pic.twitter.com/VkfVnyK12o

β€” Steven Snyder πŸš΄β€β™‚οΈ (@NoGimmicksNutri) December 2, 2019

When my husband surprises me with a Peloton bike for Christmas and there is no escape. pic.twitter.com/Uf7KJJCgLm

β€” Ben Harrison (@6BenHarrison) December 3, 2019
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But some memes don't even seem related to the tech-enabled fitness-equipment startup.

Me when the ex calls and wants to meet up. #peloton $PTON #PelotonChristmas pic.twitter.com/xJNYiw2j3y

β€” Suspected Saboteur (@ShortingIsFun) December 3, 2019

What he sees vs what you see. #Peloton pic.twitter.com/IQx6GB7MXE

β€” JB August (@JB_August) December 3, 2019

When you get the CATS screening invite #peloton pic.twitter.com/4zj2lQHmSv

β€” Cinema Snopes (@CinemaSnopes) December 2, 2019
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Even the sporting world has gotten in on the viral trend.

πŸ“ New York Sports πŸ“

Giants ➑️ 8 game losing streak
Knicks ➑️ 7 game losing streak
Devils ➑️ 3 game losing streak
Rangers ➑️ 1 game losing streak
Islanders ➑️ 1 game losing streak
Jets ➑️ 1 game losing streak
Nets ➑️ 1 game losing streak pic.twitter.com/pDo2hu5fEj

β€” SNY (@SNYtv) December 4, 2019

And a few people made their own spin-offs of the commercial. (Warning: videos contain graphic language)

Here’s my contribution to the #peloton #pelotoncommercial pic.twitter.com/VOj3rzl8Ln

β€” Peter Hargrave (@peteyhargrave) December 3, 2019
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